On a balmy day at the Inkosi Albert Luthuli International Convention Centre, over 634 and 625 buyers took their place at the continent’s premier travel trade show, as it opened its doors after a three-year hiatus.

Minister of Tourism Lindiwe Sisulu officially opened the trade floor, effectively putting into motion 22,000 scheduled meetings between exhibitors and buyers.

“Africa’s Travel Indaba is a springboard for the continent to achieve even greater levels of recovery. We are here because we have a collective responsibility to reignite the African continent’s tourism growth and economy.”

According to South African Tourism’s Acting Chief Executive Officer, Themba Khumalo, the event theme Africa’s stories, your success, asks all Africans to own the continent’s narrative by telling our stories to the world.

“There is one very simple way to grab opportunities: by telling our unique stories.

He added that when Africans tell their own stories, they embark on the journey of changing the continent’s narrative. “We shift perceptions from a continent that needs saving, to a continent that is thriving. We no longer look to the world for affirmation or inspiration; the world looks to us.

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